Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu guide. Just like the west, no holistic digital marketing strategy is complete withou…

We’ve spoken about what it takes to rank well in Baidu, how to optimize for mobile and how to get into content marketing in China, so this time around it’s time to breakdown the search engine results page. Most of us are well-versed in Goo…

As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China …

Implementing high-quality SEO on your website and digital media will always be beneficial for your marketing efforts. You should see SEO as a required investment. Contact Baidu SEO to gain more insights on how SEO can benefit your brand ex…

1. Registering for a Baidu Account Before you can do anything with Baidu SEO, you need to create an account which can be used to login onto various Baidu platforms. This will enable you to follow up with what we’re introducing in this guid…

Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can bring your company quick and effective results for…