Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can bring your company quick and effective results for marketing to Chinese consumers. Problem is – a lot of brands aimlessly set up ads, not knowing much about the process, and more than often don’t get the results they would like.
You’ve probably heard a hundred times that Baidu is vital for your Chinese digital marketing strategy, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on how to get started with Baidu search marketing. If your brand is expanding to China and you are new to Baidu and Baidu SEO, you should be aware that doing SEO in China is different from doing SEO in the West. In order to make your Baidu marketing goals a bit easier, we’ve prepared a guide on everything you need to know for getting started on Baidu.